Beyond Gamification: Why Game Design Is More Important Than Ever

This evolution matters because applied game design is a massive opportunity. Compared with just $7bn in 2019, the global market for applied game design is projected to grow x10 to $76bn in 2030. Given that 35% of the world already plays video games, non-gaming companies that successfully leverage these principles will be rewarded. The question for many startups is, how do you do this effectively?

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So what went wrong? In large part, the rush to gamify experiences came too early; non-gaming companies replicated what they saw and not what they knew. More specifically, however, gamified products failed because they highlighted features that made user experiences inauthentic.



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