Beyond Gamification: Why Game Design Is More Important Than Ever

This evolution matters because applied game design is a massive opportunity. Compared with just $7bn in 2019, the global market for applied game design is projected to grow x10 to $76bn in 2030. Given that 35% of the world already plays video games, non-gaming companies that successfully leverage these principles will be rewarded. The question for many startups is, how do you do this effectively?

So what went wrong? In large part, the rush to gamify experiences came too early; non-gaming companies replicated what they saw and not what they knew. More specifically, however, gamified products failed because they highlighted features that made user experiences inauthentic.

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Nikita Andersson

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